Why Evolved Publishing is the only publishing house for me

All right, I know many of you have been waiting on this post for quite some time, so I’ll do my best to make it as informative as possible. Please feel free to leave me questions in the comment section, and I’ll be sure to answer them promptly.
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My publishing journey has been a bumpy one. However, those bumps have been so full of joy and amazing learning experiences that I really can’t complain.
When I first decided to gingerly stick a toe into the publishing pond, I thought the traditional route was the only option—not just the only option worth considering, but, truly, the only option.
I queried agent after agent with the manuscript that would eventually become Torn Together. In turn, I received rejection after rejection and almost quit writing altogether as I wallowed in my misery.
But I just couldn’t quit something I was born to do, so I decided to take a different tack and try to get an agent to pursue me rather than the other way around (which clearly wasn’t working).
Somehow my haughty-as-high-tide plan worked. An agent saw a tweet to one of my blog articles and approached me. After some reworking, he accepted me as an author. Cool beans!
At the time, I had just begun the first draft of Farsighted and had high hopes for it. My agent was interested, but I said, “NO WAY! I’m self-publishing this one.” And, of course, that went into our contract.
So I self-published Farsighted while continuing to rework Torn Together with the help of my agent. And, let me tell you, self-publishing was going great! I got a whole bunch of lovely reviews from bloggers and even won some literary awards, which attracted both agents and small publishers.
One small press, in particular, was so interested in signing the Farsighted series, they begged and pleaded and wouldn’t take no for an answer. I tentatively agreed to review a contract. And while I waited for them to draft something that fit the terms we’d verbally agreed upon, I ceased my marketing efforts for Farsighted.
Big mistake!
They left me hanging for a month and came back with the most insulting document you could ever imagine. I’m not being a diva here. This contract was terrible. A non-compete clause could force me to close Novel Publicity, and another strange clause required me to do marketing for their company for 20 hours a week and basically 25 cents an hour.
I WAS FURIOUS!
Several good friends talked me through this rage, and one of them was Kimberly Kinrade. Kimberly told me how her publishing house would never do something like that, and that I shouldn’t let my anger at this one house destroy my option of all small publishers.
Then she tried to convince me to bring Farsighted to Evolved Publishing, which at the time was less than half a year old. After all, it cross-promos great with her Forbidden trilogy.
I listened to her politely with zero intention of following through. I even had a long chat with the high and mighty Lane Diamond, the daddy of all Evolved Publishing.
Then I had a stroke of genius—what if I kept Torn Together for my agent, kept Farsighted for me, and tested the waters at Evolved Publishing with my children’s book manuscript, Honey the Hero?
I reasoned this would give me the perfect combination of traditional, self, and small press publishing, which would be great knowledge to have for my role as president of Novel Publicity. Then, I could pick whichever venue suited me best and pursue that path going forward.
Fast forward to the day of Honey the Hero’s release, which was also the day my first husband decided to ask for a divorce. Hooray for great timing!
This depressing turn of events brought my mind back to Torn Together, because, you see, Torn Together is based on the love story I had with my now ex. I couldn’t continue to work on it with my agent while he shopped it out to publishers and then wait another 2-3 years for the novel to finally hit bookstands. No way. I had to get that bug bear published and out of my heart.
And this determination to get it out there became the most important thing in the world.
Luckily, my agent and I had become good friends, and he understood my situation, graciously agreeing to let me out of my contract. Double-luckily for me, Evolved was interested in publishing it—but I still wouldn’t let them anywhere near my Farsighted series.
The Bird Brain Books continued to release every couple months, and I started getting to know the other authors and the staff at Evolved Publishing. I grew particularly fond of my editors, Lane Diamond and Stevie Mikayne.
Sometime around August, my entire perception changed.
Am I one of the lucky ones who not only has the know-how but also the financial resources to self-publish? Because of Novel Publicity, yes, I am.
Did that mean I HAD to self-publish? No, it most certainly did not.
Out of faithfulness to the family I had formed at Evolved Publishing and respect for their sky-high editorial standards, I decided to let go of my tight hold on Farsighted and allow Evolved the rights to the series, which included publishing newly edited editions of Farsighted and Open Heart.
Another factor in my decision pertained to me serving the role as Marketing Director for Evolved and a belief that not stacking all my eggs into that pretty little basket would present a divided front and possibly lead to a morale issue with the team and many questions from outsiders as to why EP is good enough to publish some, but not all, of my books.
Was I nervous about handing my closely guarded project over to someone else? A bit, I’ll confess.
But, in the end, I trusted my editors, trusted the business acumen of both Lane Diamond and DT Conklin, and just decided to leap.
How has it worked out?
Well, this is embarrassing to admit, but sales weren’t doing so hot for Farsighted and Open Heart in the summer. I’m sure most authors noticed a plummet in their sales, too, as the summer grew hotter. I didn’t have high expectations for my relaunch of these two novels in late November. I mean, Farsighted had already been out there for over a year. My social media networks were drained.
I should have had more faith in Evolved. Since republishing my sales have grown 10 times what they were before. Mind you, 10 times close to nothing is still not a lot, but it makes a big difference to me, and, as we know, the market is still correcting from the whole KDP Select plus terrible economy situation.
Evolved is highly selective about the projects they take on—so selective, in fact, that sometimes I still can’t believe they chose me. And, although the house is still relatively new, it’s rapidly developing a good reputation with both readers and authors.
Add to that the spirit of camaraderie among the authors, editors, artists, and staff, and you’ve built something really special.
Now it’s not just me and Farsighted against the world, it’s me, Farsighted, my EP family, and a growing base of readers who trust the EP name.
Whenever I question whether I’m crazy to pursue this writing life, feel generally down-spirited, or have a great new marketing idea that I just have to discuss with someone, my family is there to hear me out. Lane and I have had many a lengthy conversation about the industry, my writing, business, just everything. And, when it comes right down to it, he’s a huge part of the reason that Evolved works for me. This is a stand-up guy who risked everything—and, I mean, everything—to start a company he believed in. He lives on pennies, because he gives his all to making EP work, and, you know what, it does!
It’s because of the people, the quality, and the zeal that Evolved is the only publishing house that will ever lay a hand on my work. I’m serious.
Come at me, Random House. Come at me, Simon & Schuster. There’s nothing you can offer me that will make me turn my back on the relationships I’ve formed at Evolved.
Because, in the end, the publishing business shouldn’t just be about business—it’s also got to have heart.
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Why did I finally decide to write this post today? It’s because, after a three-month hiatus, Evolved has finally opened to author submissions once again. I can’t wait to welcome a whole new batch of talented authors into the family we’ve built!
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Good for you!!!
Thanks, Heidi. When it’s right, it’s right, right?
This is exaclty why I am hoping to get in with Evolved – quality of not just the writing but of the team. I would much rather have a long enjoyable relationship with my publisher and maybe make less then I would with the ‘big boys’, then rake it in for a couple books but be nothing but a source of income for them.
Writing is personal – publishing is public and the team doing it all should the line between.
Thanks for sharing with us.
You totally get it, Raven. I only feel a bit bullish that it took me so long to understand the beauty of this model. Well, ain’t no turning back, now that I’m a believer!
That was an awesomely inspiring tale, Emylyn. Aside from a loose marketing relationship with another small publisher,I’m entirely self-pubbed and have been enjoying the journey…but it is a LOT of work and I’d be lying if I said I wasn’t considering pursuing a more formal relationship with a small house. That all being said, I think you’re in good company. I just recently had the pleasure of working with Mallory Rock. Additionally, Megan Harris will be editing my latest work. All in all, so far it’s been a great experience with both of them. I’d say Evolved has pretty good taste from what I’ve seen of them.
Thanks, Rick. Yes, it sounds like you’re almost an honorary EP member yourself since you’re freelancing with both an Evolved artist and editor. Loved the cover Mal did for you by the way. She also designed the graphics for my site here and many other things. She’s my go-to design guru!
Great article! EP is definitely about quality. I’ve been watching them since they came on the scene and I have to say they’ve grown beautifully. They don’t shy away from tough questions.
Lane even bravely stepped in to address questions about their company at the Absolute Write Water cooler. His open and honest manner was refreshing.
Glad to hear a first hand story from one of their authors!
MAJK
Thank you, MAJK. Yes, Lane does an amazing job serving the role of EP’s fearless leader. He believes in what he’s built and is always ready to discuss EP with others–even those who prefer not to come across all hearts and flowers
Thank you for sharing this. After months of research and form rejections from agents, I’ve decided to try smaller presses, and Evolved Publishing is at the top of my list. I’ve read some of their books, and I’m impressed with not only the quality but with the genuine relationship they seem to have with their writers. I’ve been waiting a couple months to submit my novel, and your post today reinforces my choice.
That’s wonderful to hear, ED. I’m glad Evolved has made it onto so many up-and-coming writers’ radars. I wish you luck in the submissions process and hope to see you on the team soon <3
Inspiring and eye-opening! Thanks for sharing
You’re welcome, Anu! Good luck with the editorial application process. It would be so neat to work with you again in my new life. Who even remembers all that time spent in Linguistic Validation? Not me! I love my writing life
Awesome post Emlyn. I have been on some of this journey with you in the beginning of Farsighted and Novel Publicity. I have learned from you, and certainly owe you more than you know. As I have also choose to go with a small publishing house and feel that my baby is in good hands, I connect with everything you are saying. I just have to get over the waiting, ya, I’m not patient in that department. At the end of the day I just want my words read, I want someone to like them and say yah, I know what she means. It is publishing house like Evolved that will make a difference in what I feel is a coming switch with readers and authors. We want more control over what we read and write, and e-books and indie publishing has opened doors never opened before. Just beware and read those contracts guys over and over till you are comfortable…
I absolutely agree, Becca. I believe that houses like Evolved will play a huge role in the changing face of publishing. Obviously, the founders do too, which is why we’re called Evolved! Small houses done right provide the best of both worlds, but, unfortunately, there are still a lot of poorly built houses round these parts
This has been very inspiring!
I’m an aspiring author with a polished manuscript tucked under my arm. I heard of you from Sarah Shaw, I’ve been a fan of her art for years. I’m pretty impressed by Evolved after perusing their website and reading this post. Perhaps a submission is in my future… I found out they’re opening submissions again TODAY. Fate? I think so.
Just gotta hope they like my stuff, haha.
Anyway thanks for the good post, I always eat up any personal insights into the agent/publishing realm. I really appreciate all of it.
Hi, Maranda! And, yes, I love Sarah! I spent so much time talking about the wonderful authors and editors that I didn’t mention how much I love the artists, too. They’re a part of our family dynamic as well. And Sarah is the one who did the amazing art work for the first three Bird Brain Books. She’s fab <3
I loved reading your story. I’m very glad I signed with Evolved Publishing myself, especially since I heard so many good things about it so far. I have to admit I was nervous at first because not all my experiences with publishers have been great, but communication went great from the start and everyone was very nice. To me, communication is one of the most important things, that and quality. Evolved offers both.
So true, Majanka. And you are in the best of hands at EP. We even get to share the fabulous Noelle Giffin for our illustrations. Can’t wait to read your picture book series and to cross-promo with the Bird Brain Books!
what a journey!!! if you ever think about quitting writing again i will personally drive to the “drunken whore” state of michigan and knock you in the back of your head! i’m so glad you have found a family in EP. They ARE truly wonderful people who not only look out for their own staff but make readers, like myself, feel wanted and excited to know them all.
And readers like you are the ones who make this whole author gig worthwhile. I mean, seriously! I don’t think you know how much you’ve touched me and many of the other authors at EP. You’re just the best!
Thanks for sharing your inspiring story, Emlyn! Your last sentence sums it up for me. Good for you for keeping your integrity. I’ll check out the links you’ve listed. Thanks again, Joanna
Thank you, Joanna. I’m glad you liked reading about my publishing journey. It’s been such a long road!
I agree with you wholeheartedly, Em, that ‘the publishing business shouldn’t just be about business—it’s also got to have heart.’ That’s why small presses–the redblood cells of our publishing industry–will never die.
Great to see you here, Khanh. And I agree with you 100%. I know you love your publisher much in the same way I love mine!
Great Post Emlyn! I’m so excited you’re on the Evolved team, and even more excited to work with you in your Marketing Director role now!
Thank you, Megan. I’m excited too! Up, up, and away
Great post, Hun. I always feel inspired to hear this story and I’m glad you finally decided to share it
Thanks, Lovie. So no surprises in there, huh? Darn. You already know everything about me! Where’s the mystery? <3
Great post Emlyn.